Pump Technology


Customer: ABEL GmbH & Co. KG

Headquarters: Germany

Industry: Pump technology

Languages: German, English, French, Spanish

Task: Total communication for Europe

Work examples: Corporate presentation, service flyers, advertisements


Work examples


The 360° Managing Director Jürgen Henning took care of ABEL for over 10 years. Numerous innovative, sometimes provocative and absolutely new solutions were created in exceptionally close collaboration with the owners and ABEL’s marketing management.


The result: communication and promotional activities that have set content and stylistic standards and shook up the industry. Guess how you can get ten times more qualified visitors to your booth at a trade show? Well, that’s something that we’d like to explain to you in person. But here’s a hint: miracles can happen if the agency and the client are truly committed and work closely together for years, share a clear common strategy about a well-defined product, know well the market and the target group and have courage.


In addition to the continuous marketing and strategy consulting we also developed the corporate design, modernized the logo and designed various direct marketing campaigns, brochures, catalogs, advertisements and trade shows in Germany and several other countries.


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