BeA offers products for craftsmen. We developed clear and pragmatic communication measures for these hands-on applications: texts with clear message and a striking design that the audience can relate to. Our winning ticket – credible craftsman models that provided additional acceptance from the target group. Our BeA portfolio also included further development of corporate design, development and production of various communication measures for different countries, including catalogs, ads, brochures, direct mailing and much more.
Few words on BeA: Joh. Friedrich Behrens company was founded in 1910 and has since grown into a global leader with a total turnover of approximately EUR 100 million. Subsidiaries and associated companies distribute BeA products in Europe and the US.