This is yet another example when we went for a pitch with other agencies and won. The job at hand: to communicate successfully the service and products of Lufthansa’s revenue accounting branch. Target group: airlines seeking guidance from Lufthansa Revenue Accounting for optimal revenue accounting solutions.
Communication task for an extremely complex product which included both services and products in the field of information technology that require explanation. All measures were written in English. The design was based on the Lufthansa corporate design guidelines.
Product logo design, ads and exhibition measures wrapped up this ambitious communication package which helped position Lufthansa as the leader not only in the airline business but also in revenue accounting.